Utsuboya

Confectionery in Matsuyama specializing in Botchan Dango, the three-colored rice dumpling skewers that appear in Natsume Soseki's novel Botchan, set in this city. The green, yellow, and red dumplings represent matcha, egg, and red bean flavors, and the shop wraps them individually for travel. They are mild and slightly sticky in the way traditional wagashi tends to be, not overly sweet. The connection to the novel makes them one of the more thematically appropriate souvenirs you can find in Shikoku.