Towel Museum Ichihiro

Imabari produces 60% of Japan's towels, and this five-story chateau-style museum in the hills celebrates the 120-year-old textile tradition. Working looms clatter behind glass as visitors watch raw cotton become finished towels on the factory floor. Pop culture art exhibits made entirely from towel fabric rotate seasonally, and a 33,000-square-meter European garden surrounds the building.