Tateyama Souvenirs

Local shops around Tateyama Station carry a range of goods specific to the area, including wooden handicrafts, honey-infused soap, and herbal teas made from wild mountain plants. The ptarmigan, official bird of Toyama Prefecture, appears frequently as a decorative motif. Known locally as raicho or thunder bird, it is associated in folklore with protection against fire and lightning. The largest souvenir shop is inside the station building. For sake, Isojima Shoten nearby stocks bottles from around Toyama, including the dry, clean-finishing Tateyama brand from a brewery established in 1830 and now the region's largest producer by volume.