Rikyu Honten

The flagship Sendai Station branch of the city's most-visited gyūtan chain, on the third floor of S-PAL Sendai inside the JR station complex. The set meal is the standard order: thick-cut salt-cured beef tongue grilled over binchō-tan charcoal, served with mugi-meshi (barley rice), oxtail soup, and a side of tsukemono. Lines tend to be longest immediately after Shinkansen arrivals — go off-peak for faster seating. Counter and table seating both. Lunch sets run 1,800 to 2,400 yen; dinner adds an A5 grade option for around 4,000.