Ganso Uwajima Taimeshi Kadoya

Kadoya in Matsuyama specializes in Uwajima-style taimeshi, a way of eating sea bream that looks nothing like the grilled version common elsewhere in Ehime. Raw tai sashimi is dipped into a sauce of beaten egg, soy sauce, and dashi, then laid over hot rice and eaten together in a burst of warm umami. The fish quality is consistently strong, and the combination of raw and cooked temperatures creates a texture unlike most Japanese rice dishes. Side dishes typically include pickled vegetables and clear soup. Counter and private dining options are available, and the staff are happy to walk first-timers through the dipping and serving method.