Endou Mochi Ten

Long-established Japanese sweets shop in Sendai, most famous for its Zunda Mochi, soft pounded rice cakes coated in a vivid green paste made from freshly crushed edamame soybeans. The zunda paste at Endou has a rich, natural edamame flavor that balances sweetness with a subtle bean earthiness, quite different from the more heavily sweetened versions found at souvenir shops. The shop has been crafting traditional mochi sweets for generations, and beyond zunda, offers seasonal varieties including kinako soybean powder, goma sesame, and anko red bean. Located in central Sendai, the shop is a perfect stop for a traditional sweet treat between visits to Zuihoden mausoleum and the bustling Jozenji-dori avenue.