Binbi-ya

Legendary roadside seafood cafeteria on the coast between Naruto and Tokushima, where locals and travelers line up for enormous portions of fresh sashimi, grilled fish, and steaming bowls of wakame seaweed soup pulled from the Naruto Strait. The cafeteria-style ordering keeps things fast-paced and affordable, and the lack of pretense is part of the charm at a restaurant where fishermen in work boots eat alongside tourists. Their sashimi platters are famously generous, piled high with whatever came in that morning, while the wakame soup showcases the prized Naruto seaweed known for its thick, tender texture. Arrive before noon on weekends to beat the rush, as the most popular fish sets sell out early.