Amaguri

Street-side chestnut shop near Matsuyama's Dogo Onsen district, roasting fresh sweet chestnuts in rotating drums that fill the surrounding air with an irresistible nutty, caramelized aroma. The chestnuts are roasted to order using traditional methods that bring out their natural sweetness without adding sugar, resulting in a warm, satisfying snack that peels easily and pairs wonderfully with a post-onsen stroll. Small bags are affordable enough to buy on impulse, and the vendor's practiced technique of selecting, roasting, and packaging makes for enjoyable street-side theater. Chestnuts are a beloved autumn treat throughout Japan, but Ehime Prefecture's mild climate and mountain forests produce particularly sweet specimens that locals consider among the country's best.