10 Factory Dogo

Stylish citrus specialty shop in Matsuyama's Dogo Onsen district that celebrates Ehime Prefecture's status as Japan's top mikan (mandarin orange) producer. The highlight is the juice tasting flight, where you can sample multiple varieties of pure mikan juice pressed from different cultivars, each with distinct sweetness and acidity profiles. Their mikan gelato and citrus-infused sweets make for refreshing post-bathhouse treats. The shop's modern design stands in appealing contrast to the traditional architecture of the surrounding onsen district, and the friendly staff are happy to explain the flavor differences between Ehime's many citrus varieties.